cocreatd's 10 AI Predictions for 2025
I love to speculate about the future. For two reasons:
- Knowing where we're headed can give you many advantages.
- Even when I'm wrong you can't prove me wrong (at least today)!
Here it goes; my top 10 AI predictions:
1 - AI PR DISASTERS
In comedic fashion, several major companies will have disasters with AI agents. The rush to be at the "forefront" and show shareholders they're innovative will lead to many missteps in implementation. We see it every year when emerging technologies meet legacy cultures.
2 - ADVANCED SMARTS
AI models will demonstrate extraordinary problem-solving capabilities. We'll witness IQ equivalent scores surpassing 170. Yet, raw intelligence certainly doesn't automatically translate to effectiveness. We all know the smartest person in the room misses the wood for the trees sometimes.
3 - NORMALISE AI COLLEAGUES
We'll start to see AI colleagues emerging across many roles - the AI Marketing Manager, HR, Product Manager, and any other role you can add the word AI to. They won't replace the OGs but they'll be capable of handling small tasks decently. The big strategic work? Luckily that's still our domain.
4 - AI CREATORS (not just the PG ones)
The creator economy will witness more and more carefully orchestrated virtual influencers. It won't stop with corporate robots; there'll be an explosion of OnlyFans accounts. I've been sent a lot of investment decks over the last 2 years, and I must have seen at least 5 that basically pitched AI OnlyFans. People will make a fortune in this space, but it's hella creepy!
5 - THE INTELLIGENCE PARADOX
We'll see some fascinating contrasts in the workplace: breakthrough AI systems showing remarkable intelligence, whilst many workplace AI assistants struggle with basic corporate dynamics. The media will love to highlight this and trivialise what's happening.
6 - AGENT FATIGUE
Different AI systems will begin to cocreate and work together autonomously, creating new workflows we haven't yet imagined. Think AI project agents coordinating with AI developer agents. Think AI research agents informing AI R&D agents. The art of possible is just beginning. Despite of this new magic, the term "AI agent" will become the most overused phrase in tech by the end of the year, so expect a rebrand in 2026!
7 - AI STARTS TO GET EXPENSIVE (for the user)
Say goodbye to freemium AI tools. Or expect extreme limitations on usage. AI companies are subsidising usage for growth. This can't last forever. Companies will likely start to shift to traditional SaaS pricing models. Startups must prove their worth quickly or face extinction.
8 - CREATIVE RENAISSANCE
AI has saturated feeds with bland, perfectly written content. I've never seen more of these—in—my life. There'll be a renewed appreciation for ideas that stand out. Quality over quantity will prevail. Original thinking will become premium currency.
9 - AI MARKETPLACES WILL EMERGE
We started with Custom GPTs, where anyone could customise an AI model and sell it like an app on the App Store. I think this expands and we see the first legitimate AI talent marketplace, where companies "hire" specialised AI agents for specific projects. The seeds of a new gig economy emerge in 2025.
10 - SHIFT IN "VALUE CREATORS" IN TEAMS
You've heard the saying "AI won't take your job, a person using AI will" - this is partly true (for now). However, I believe where we place value will shift. The great communicators, salespeople, those great at building relationships, those great at original thinking, those that know how to leverage tools and systems, these will be the new value creators.
I'll come back next year, and hope I got a few right!
Much love, Ol!