Today we launch our newest cocreated venture, Unreasonable - a growth marketing service that knows great marketing is built from connection, not optimisation.
Performance marketing has become a stale art. Drowning in metrics but starving for meaning. While most agencies optimise themselves into invisibility, Unreasonable is here to bring some proper creative magic to the table!
And speaking of magic, let me tell you about our co-founder, Brad Mac...
I first met Brad in possibly the most unreasonable way - in the bathroom before a show at Westminister Hall (yes this is a bathroom business origin story). A young chap bursts in, full of energy, sharing his admiration for what we do. I thought it was brilliant. A little mad, bullish and not the most ideal setting, but it was bloody memorable, and makes for a hell of a story!
That's Brad in a nutshell - infectious energy, unwavering determination, and just the right amount of audacity to go make great things happen. From that awkward first meeting, Brad went on to collaborate with us on several projects, consistently proving that he’s not just a top talent, he’s a bloody wonderful charming fella. It was a no-brainer to back him and build something with him.
What makes Unreasonable, well, unreasonable?
1 - We're combining machine learning precision with creative audacity.
2 - We're measuring what matters, not just what's easy.
3 - We're lighting the traditional marketing playbook on fire (metaphorically, of course) and focusing on real creative ideas.
Over the past few months, James Lawson Baker, Paul Stevens and Simon Whitaker and I have been working with Brad and his team to form a service we think is much needed.